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Event

This year our attention will be directed at "sustainable lifestyles" once again. We will focus on what we can do – today – to create a balance between our domestic sphere and lifestyle and the imperative of safeguarding the few resources remaining on the planet.

This means assuming ethical behaviour starting from our 'local' surroundings. Considering the unquestionable success of the "ecologically correct" theme of our 2009 and 2010 editions, NoW! communication projects – the company that conceived of and organised the event – will continue promoting the message in support of ecological choices.

Consequently, the 2011 edition will propose the same theme, but we will further expand upon it.

What's more, we will widen our aim into the social sphere too, because we are convinced that a truly sustainable project cannot exist without cooperation and collaboration.

Where

Media Partner

Facebook

NoW!

The focal point is "Zona Tortona"

A showcase open air where creativity is the core around which we organize events of international importance.

Every year thousands of visitors from all over the world flock to the streets of Zona Tortona, a must for anyone who wants to discover what will be the future trend of living, research and design.

Design Diffusion

For the 2011 edition Sparkling will be supported by an International media partner: DDN.

Design Diffusion is a publishing house specialized in the publication of periodicals dedicated to the various aspects of the design world. Industrial design, furnishings, architecture, fashion, food, communication, art and lifestyle are the main areas covered.

Follow Sparkling on Facebook!

Click on "like" and add the Sparkling page to your Facebook profile to receive updates on the latest news on the event.

Last year's page contacts were approximately 610 units per week. Facebook, a vital and widespread communication tool, as demonstrated in 2010, continues to increase visibility for Sparkling's 2011 edition.

Event created and organized by

NoW! Communication Projects is a young and dynamic company that offers a full range of communication services: from press releases to catalogues, from publicity campaigns to monographs, from merchandising to websites.