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Sparkling! ecologically correct. Evento Fuori Salone 2011



After a positive debut in the 2008 edition, and our unequivocal success in 2009 and 2010, Sparkling, ecologically correct is well on its way to becoming both an 'observatory' and a qualified consultant for 'green' proposals and ideas being presented on an international level.

What insured our success was the clarity of what we wanted to communicate, the rigour we applied in selecting participants, the consistency demonstrated by all of the people involved, and the totality of the event.

This should be seen as an important sign within the wider panorama of projects that has experienced some difficulty in finding direction and sound motivations for its endeavours in an aware and unified way.

Companies and designers wishing to participate will be asked to respect the conditions outlined in our ecological vademecum. In so doing, Sparkling, ecologically correct will act as a 'filter', recognising those companies that follow fundamental rules with respect to the environment.



Media Partner



The focal point is "Zona Tortona"

A showcase open air where creativity is the core around which we organize events of international importance.

Every year thousands of visitors from all over the world flock to the streets of Zona Tortona, a must for anyone who wants to discover what will be the future trend of living, research and design.

Design Diffusion

For the 2011 edition Sparkling will be supported by an International media partner: DDN.

Design Diffusion is a publishing house specialized in the publication of periodicals dedicated to the various aspects of the design world. Industrial design, furnishings, architecture, fashion, food, communication, art and lifestyle are the main areas covered.

Follow Sparkling on Facebook!

Click on "like" and add the Sparkling page to your Facebook profile to receive updates on the latest news on the event.

Last year's page contacts were approximately 610 units per week. Facebook, a vital and widespread communication tool, as demonstrated in 2010, continues to increase visibility for Sparkling's 2011 edition.


Event created and organized by

NoW! Communication Projects is a young and dynamic company that offers a full range of communication services: from press releases to catalogues, from publicity campaigns to monographs, from merchandising to websites.

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