Contacts Press Room Edition 2010 Gallery Language: IT | EN
Sparkling! ecologically correct. Evento Fuori Salone 2011





alienina is a contemporary jewelry collection realized reusing 'poor' and discarded materials that receive an enhanced make-over.

A collection of one of a kind handmade jewelry created with the aim of inspiring people to discover that items can have an extra life and new functions.

Sun shade fabrics, sailor cords, sofa trims, cotton wicks for petrol lamps, to realize pieces with a strong personality; organic "creatures" between fashion, design, art and madness.

For those who love to play with fashion, inventing each day and creating a truly unique style. It's for modern dreamers and nomads alike who are looking for an aesthetic identity far from the mass culture.

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Media Partner



The focal point is "Zona Tortona"

A showcase open air where creativity is the core around which we organize events of international importance.

Every year thousands of visitors from all over the world flock to the streets of Zona Tortona, a must for anyone who wants to discover what will be the future trend of living, research and design.

Design Diffusion

For the 2011 edition Sparkling will be supported by an International media partner: DDN.

Design Diffusion is a publishing house specialized in the publication of periodicals dedicated to the various aspects of the design world. Industrial design, furnishings, architecture, fashion, food, communication, art and lifestyle are the main areas covered.

Follow Sparkling on Facebook!

Click on "like" and add the Sparkling page to your Facebook profile to receive updates on the latest news on the event.

Last year's page contacts were approximately 610 units per week. Facebook, a vital and widespread communication tool, as demonstrated in 2010, continues to increase visibility for Sparkling's 2011 edition.


Event created and organized by

NoW! Communication Projects is a young and dynamic company that offers a full range of communication services: from press releases to catalogues, from publicity campaigns to monographs, from merchandising to websites.

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© 2011 NoW! communication projects - Via Mercalli, 22 - Milano - (MI) - +39 02 606701 - - P. IVA 02531490130