Contacts Press Room Edition 2010 Gallery Language: IT | EN
Sparkling! ecologically correct. Evento Fuori Salone 2011





ZO_loft (Andrea Cingoli, Paolo Emilio Bellisario, Francesca Fontana, Cristian Cellini) was born, offering a mobile, dynamic, and flexible architecture, design and urban space.

ZO_loft proposes to discover and use inexpensive and sustainable technologies and materials, while analizing recovery and recycling processes, investigating in life-style and activities of our fellow human, providing easy marketing strategies and better understanding the differing consumpion needs of the populations in general.

ZO_loft works on architecture, industrial design, interior design,technical consulting, product development ed engineering, exhibitions and events setting, temporary performance and installations, marketing management e communication scheming, rendering and 3D modeling.

On "Sparkling, ecologically correct" ZO_loft presents a new line of items marketed under the new italian brand Lamidea. They are Made in Italy products, developed around the theme of the Pop-Up and following criteria of environmental, economic and social sustainability, like most of the works of ZO_loft.

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Media Partner



The focal point is "Zona Tortona"

A showcase open air where creativity is the core around which we organize events of international importance.

Every year thousands of visitors from all over the world flock to the streets of Zona Tortona, a must for anyone who wants to discover what will be the future trend of living, research and design.

Design Diffusion

For the 2011 edition Sparkling will be supported by an International media partner: DDN.

Design Diffusion is a publishing house specialized in the publication of periodicals dedicated to the various aspects of the design world. Industrial design, furnishings, architecture, fashion, food, communication, art and lifestyle are the main areas covered.

Follow Sparkling on Facebook!

Click on "like" and add the Sparkling page to your Facebook profile to receive updates on the latest news on the event.

Last year's page contacts were approximately 610 units per week. Facebook, a vital and widespread communication tool, as demonstrated in 2010, continues to increase visibility for Sparkling's 2011 edition.


Event created and organized by

NoW! Communication Projects is a young and dynamic company that offers a full range of communication services: from press releases to catalogues, from publicity campaigns to monographs, from merchandising to websites.

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